This makes the work of the local nonprofit Service Dog Project (SDP) crucial. Based in Ipswich, Massachusetts, their mission is to create a partnership that enhances a recipient’s quality of life as they attain greater independence. In creating the partnership between Great Dane and recipient, SDP is dedicated to the values of respect, integrity, inclusion, compassion, collaboration, equality, and courage.
Service Dog Project has provided more than 200 certified Great Dane service dogs to veterans, first responders, and people who struggle with their balance and mobility. Great Danes are bred, raised, and trained on the SDP farm. During the first month, they are supervised 24/7 by SDP staff and volunteers. After the dogs are fully trained, they are paired with a recipient and trained to meet their specific needs. As balance dogs, they are trained to walk steadily in harness and match the handler's speed. They are also taught to stop and brace themselves in case the handler falls and needs assistance to stand up.
For several years, Service Dog Project struggled to secure much-needed donations. Enter Boston University’s College of Communication students. Students enrolled in the Media Strategies and Management course partnered with Service Dog Project to provide pro bono marketing and public relations support.
Valued 4Knines customer James Grasso is a COM professor at Boston University who formed the COM partnership. James specializes in mass communication, advertising, and public relations. His students took on account manager roles, aiming to understand what the Service Dog Project most needed, deciding between a social media overhaul, fundraising outreach, and an updated website.
“The Service Dog Project mission is so unique, and the way they train the dogs is so unique since Great Danes aren’t usually trained as service dogs,” says Grasso. “For this class, the course is designed to demonstrate to students what it’s like working at a real-world PR agency.”
Grasso hopes to continue this partnership with Service Dog Project saying, “They need funding to continue, and so it’s a win-win for everyone. They need donations and exposure, and to get the exposure, you need people who have the talents I had in my class.”
Service Dog Project’s president, Lynn George, is forever grateful for the student partnership.
“They spun our company around, helped us get more volunteers, and got our new website up and running,” says Lynn. “They reached out to different organizations for donations, put up flyers, donated their time. At our open house, we had so many people here. I couldn’t figure out how to get Google to find us, and now Google directs to our website. Something that would have taken me three days to do on the website took them 10 minutes. They are so smart.”
4Knines loves to showcase unique animal advocacy groups in our Monthly Spotlight articles. This month, we are proud to feature Service Dog Project and also congratulate the students who helped this fabulous nonprofit garner much-deserved attention and much-needed donations. We hope you will join 4Knines in supporting SDP’s worthy mission with your donations.
If you would like to read more about the student partnership with Service Dog Project, please click here for the full article.
We invite you to nominate them to be our next Spotlight.
Fill out the form at the button below and our dedicated team will reach out.
Let's join forces to make a positive impact!
We invite you to nominate them to be our next Spotlight.
Fill out the form at the button below and our dedicated team will reach out. Let's join forces to make a positive impact!
