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4Knines Creator Guidelines & Inspo Board

Everything you need to shoot great, on-brand content — real dogs, real cars, real mess.

Before you shoot: the requirements

A quick summary — full details are in your creator agreement.

Deliverables

  • 1 short-form video (Reel/TikTok, 15–45s)
  • 3 photos showing product in use
  • Raw/unedited clips on request
  • Delivered within 14 days of receiving product

Usage Rights

  • Unlimited use rights, no expiration
  • 4Knines may edit, repost & run as paid ads
  • Used across web, email & social
  • Creator retains original ownership credit

Creative angles to run with

Pick one or mix a few — we care more about a real story than a perfect shot.

Before / After

Muddy seat vs. protected seat. Dog hair vs. clean cover. The clearest way to show the product working.

Road Trips

Loading up, pit stops, dog hanging out the window — everyday travel with the cover doing its job.

Heavy Shedding Season

Brushing out a heavy shedder, then showing how easy the cover is to shake out or hose off.

Adventure Day

Hike, beach, or trail day — wet, sandy, or muddy dog jumping straight back into the car.

Quick Install

A real-time or sped-up install so people can see exactly how it fits their vehicle.

Everyday Life

Gym bags, groceries, kids' cleats — show it protecting the car from more than just the dog.

Dos & don'ts

The fast version of our style guide — keep this open while you shoot and edit.

Do this

  • ✓ Shoot in good natural lighting — not a dark garage
  • ✓ Keep the side flaps down and visible
  • ✓ Show the product actually being used, not just sitting in frame
  • ✓ Keep the camera steady — tripod or stabilized handheld
  • ✓ Correctly install the cover — see installation instructions

Avoid this

  • ✕ No AI-generated video, voiceover, or imagery
  • ✕ No hardcoded / burned-in captions — captions get added in post
  • ✕ No side flaps tucked out of frame
  • ✕ No non-slip backing facing up
  • ✕ No unboxing-only content with no real usage shown

Choose the Right 4Knines Product for Your Content

The best content starts with the right product. Each 4Knines cover solves a slightly different problem. Use this guide to choose the product that best fits your dog, vehicle, and the type of content you want to create.

Rear Seat Cover with Split-Tech | No Hammock

The USP

Our patented Split-Tech design protects your back seat without taking away the features that make your vehicle useful. Zippered sections allow access to the middle seat belt, center armrest and fold-down seats, so the cover can stay installed even when your back seat needs to do something other than carry your dog.

Why It's Different
  • Patented Split-Tech design
  • Access to all three seat belts
  • Use your center armrest without removing the cover
  • Fold down one or more rear seats while the cover remains installed
  • K9-Shield® waterproof, non-slip technology
  • Heavy-duty protection from mud, water, hair, dirt and scratches
  • Easy to clean: hose it off and air dry, wipe it down, or machine wash
Great For

Dogs that ride comfortably on the rear seat, owners who regularly use their rear seats for both dogs and people, and creators who can demonstrate the Split-Tech features in action.

Probably Not For

Dogs that tend to move or fall into the rear footwell, or owners who want a barrier between the front and rear seats. Consider the Hammock or Hard Bottom Extender instead.

Great Content to Show

Dog jumps into the back → muddy/wet adventure → demonstrate the center armrest or folding seat → hose off the dirty cover.

Rear Seat Cover with Split-Tech | Hammock

The USP

All the flexibility of our patented Split-Tech Rear Seat Cover, with hammock-style coverage that helps keep your dog contained in the rear seating area and protects the back of your front seats.

Why It's Different
  • Patented Split-Tech design
  • Access to all three seat belts
  • Use your center armrest and fold-down seats
  • Hammock configuration helps keep dogs out of the footwell
  • Helps protect both the rear seat and backs of the front seats
  • K9-Shield® waterproof, non-slip technology
  • Heavy-duty protection from mud, water, hair, dirt and scratches
  • Easy to clean: hose it off and air dry, wipe it down, or machine wash
Great For

Dogs that move around during car rides, owners who want additional coverage between the front and rear seats, and active dogs coming home wet, muddy, sandy or covered in hair.

Probably Not For

Owners who prefer an open rear footwell or frequently have human passengers who want traditional access to the floor area. For dogs that need significantly more room and a solid platform, choose the Hard Bottom Extender.

Great Content to Show

Dog after swimming or hiking → jumps into hammock → show front-seat-back protection → demonstrate Split-Tech → reveal clean seats underneath.

Split-Tech SUV Cargo Liner

The USP

A cargo liner that doesn't make you choose between protecting your vehicle and using your fold-down seats. Our patented Split-Tech design works with 60/40 and 50/50 split seats and center cargo pass-throughs.

Why It's Different
  • Patented Split-Tech design
  • Fold one section of your rear seat without removing the entire liner
  • Works with 60/40 and 50/50 split-seat configurations
  • Protects the cargo area, seat backs and bumper loading area
  • K9-Shield® waterproof, non-slip technology
  • Heavy-duty protection from mud, water, hair, dirt and scratches
  • Easy to clean: hose it off and air dry, wipe it down, or machine wash
Great For

SUV owners whose dogs ride in the cargo area, large dogs, multiple dogs, outdoor adventures, road trips, camping, hiking, swimming and anyone who regularly folds their rear seats.

Probably Not For

Dogs that primarily ride on the rear passenger seat or owners who need a traditional rear-seat cover. Choose one of our Rear Seat Covers instead.

Great Content to Show

Open a dirty SUV after an adventure → dog jumps into cargo area → fold down just one seat using Split-Tech → load gear next to the dog → remove or hose off liner → reveal clean cargo area.

Hard Bottom Seat Extender

The USP

Turn the rear seat and footwell into one larger, stable platform for your dog. The rigid bottom extends usable space beyond the edge of the seat, giving dogs more room to stand, turn around and lie down while helping prevent those dreaded footwell faceplants. Our patent-pending EZ-Open Door Guards add another important benefit: protection when the doors are closed, plus controlled access when it's time for your dog to get out.

Why It's Different
  • Hard-bottom platform covers the rear footwell
  • Creates significantly more usable space for your dog
  • Helps prevent dogs from falling into the footwell
  • Patent-pending EZ-Open Door Guards
  • Helps prevent dogs from immediately jumping out when the door opens
  • Door protection from scratches, dirt and slobber
  • K9-Shield® waterproof, non-slip technology
  • Removable rigid panels allow the fabric cover to be machine washed
  • Hose off, wipe down or machine wash
Great For

Large dogs, multiple dogs, long road trips, dogs that like to stretch out, and owners who want to maximize the usable space in their back seat. It's especially compelling for creators with larger dogs because the extra room is immediately visible on camera.

Probably Not For

Owners who regularly need the rear footwell for human passengers, or dogs that may have difficulty getting into or out of the higher platform without assistance.

Great Content to Show

Show the normal rear seat and footwell → install the Hard Bottom Extender → show how much additional space it creates → dog stretches out → demonstrate the EZ-Open Door Guard → safely let the dog out.